The World of Prada
Prada is a famous Italian fashion brand. The company makes expensive clothes and accessories for men and women. The company was started by Mario Prada and Martino Prada in 1913. They opened a shop that sold leather products such as shoes, hats and bags in Milan. The company became famous after Mario Prada’s daughter took over the shop. Her name was Luisa Prada. She was in charge of the company for twenty years. In 1970 her daughter, Miuccia Prada, joined the company. Miuccia took over the company in 1978.
Miuccia decided to make Prada men and women’s clothes in the early 1990s. Since then, Prada has become known not only for its bags, but clothes as well. Prada has expanded rapidly and there are now more than 300 Prada shops around the world. Prada also plans to open about 80 stores every year. The company wants to open 30 of those stores in Asia. Prada has become a very popular brand in Asia. Prada expects to sell more things in Asia than in Europe over the next three years.
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